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The domain nzcertificatesonline.com states the following, "Welcome to New Zealand Certificates Online." I observed that the website stated " A fast and efficient way to obtain NZ certificates." They also stated " We supply official New Zealand birth, death and marriage certificates at an affordable price with free postal or courier delivery by DHL or NZ Courier Post. So if you need a replacement copy of a New Zealand certificate, we can have your application lodged safely at the New Zealand Registry and your certificate dispatched to you by mail usually within a few days. And pay as you normally do online." The meta header had nz as the first keyword. This keyword was followed by new zealand, certificate, and birth certificate which isn't as important as nz. The other words the site used was nz birth certificate. apply for nz birth certificate is also included but could not be seen by search parsers.